Founder and Director

Dr Abi Badejo is an Australian based, Nigerian born Researcher, Marketer and Entrepreneur driven by Social Justice, passionate curiosity and commitment to the scientific method of problem solving for transformative, social impact. 

As a Researcher, Abi specialises in formative, social-environmental systems-based approaches to addressing complex behavioural and social problems. Her research interests and contexts span the Global South, and Indigenous, migrant and minority populations worldwide.

Over the last few years, Abi has led several behavioural change research projects funded by industry organisations, including Diabetes Queensland, Queensland Health, Enhance Research, and UNICEF Malawi. Abi is also a part time academic and holds an adjunct Research Fellowship and Sessional Lectureship with the Department of Marketing, Griffith University. Her current academic program of research focuses on human trafficking, gender inequality in sports, WASH, and child & adolescent health. Abi’s award wining work has been presented at national and international conferences, and published in peer reviewed academic journals and conference proceedings.

As a Social Marketer, Abi recently won funding from the Northern Queensland Primary Health Network (NQPHN) through Life Education Queensland, Australia’s largest children’s health promotion charity, to lead the formative research, program design, delivery and evaluation of Healthy Eats! A multilevel community-based Social Marketing program to increase healthy eating among primary schoolchildren from Indigenous and migrant communities in North Queensland.

As a Social Entrepreneur, Abi translated her multistream PhD research insights on the root causes of human trafficking in Nigeria to found Grace + Grit Social Enterprise, which works to break the global human trafficking supply chain by empowering vulnerable people and communities with opportunities to become self-sustaining and resilient to human trafficking.

Contact Abi for partnerships and collaborations.